Engagement Strategies by Fran Simon
ES by FS


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  • consulting
  • social media marketing
  • marketing strategy
  • social media
  • business strategy
  • outreach
  • webinars
  • internet marketing

Specialty Areas

My Practice Areas
I've built my expertise through experience in the early care and education, publishing, advocacy, membership, and Internet SaaS software industries in the nonprofit and for-profit sectors. I offer training, planning, project implementation and/or ongoing technical assistance in the following specialty areas:

Engagement, Outreach, and Marketing

    • Integrated online marketing
    • Inbound marketing
    • E-advocacy
    • E-mail marketing
    • Lead generation
    • Grant development
    • Webinar production, hosting, and moderation
    • Business proposals
    • Social media
    • Constituency development
    • Membership development
    • Product marketing
    • Corporate branding
    • Video production
    • Case studies
    • Exhibits
    • Advertising and digital advertising
    • Product Marketing
    • Branding
    • Direct Response
    • Promotions
    • Business plans
    • Marketing plans
    • Channel strategies and integration
    • Partner management
    • Sponsorship development
    • e-Commerce Development
    • Internet marketing
    • Online marketing
    • Website optimization
    • Business development and partnership nurturing

Early Childhood Focus
    • Professional development webinars
    • Assessment and curriculum
    • Program implementation
    • Hiring, staffing, and training
    • Business operations
    • Parent engagement strategies
    • Technology implementation planning and execution
    • Training
    • Events, conferences, exhibits
    • Grant development
    • Sponsorship development
Project Management and Grant Execution and Management

Publication and Internet Technology Product Development and Management
  • Software as a Service
  • Pricing and positioning
  • Market research
  • Usability and user optimization
  • Project management